Vegan & Cruelty Free

Does not contain any animal derived ingredients. Approved by PETA as Animal Test Free.

Full Coverage

Makeup that completely covers the skin, concealing any imperfections.

Matte Finish

Makeup that makes your skin look velvety and air-brushed, without reflecting light.

Oil Free

Does not contain any type of oil.

Ageless. Unisex. Affordable. Yours.

NEW to the Conceal & Define family, meet our Conceal & Define Full Coverage Foundation.

Offering lightweight yet buildable coverage in 50 skin-true shades, this versatile foundation is designed to suit every skin type and tone.

With an oil-free yet creamy and comfortable formula that dries down to a long-lasting, demi-matte finish, it won’t settle into fine lines or cling to dry patches.

Housed in a luxe glass bottle with a jumbo doe-foot applicator for greater control and less waste, this foundation offers highly pigmented coverage that can be layered or diffused to suit your look.

Swipe on and blend out to ramp up the coverage for a ‘real skin’ finish that diffuses blemishes and uneven skin tone. Or let your complexion’s natural character shine through using a small amount with a damp beauty sponge for veil-like coverage.

Follow with your favourite shades of Conceal & Define Concealer to highlight, contour or conceal.

Vegan. Cruelty free. Paraben free. Oil free.

How to use

Swipe on wherever you want coverage using the doe foot applicator. Blend out using a synthetic brush or damp blending sponge. For added staying power, finish with a setting powder and fixing spray to lock your makeup in place all day.

Available in 50 shades:

F0 – Pure white. For lightening other shades

F0.1 – For fairest skin tones with a pink undertone

F0.2 – For fairest skin tones with a light yellow undertone

F0.3 – For fairest skin tones with a yellow undertone

F0.5 – For fair skin tones with a pink undertone

F0.7 – For fair skin tones with a light neutral undertone

F1 – For fair skin tones with a neutral undertone

F2 – For fair skin tones with a pink undertone

F2.5 – or fair skin tones with a yellow undertone

F3 – For fair skin tones with a cool undertone

F3.5 – For fair to light skin tones with a neutral undertone

F4 – For light skin tones with a pink undertone

F4.5 – For light skin tones with a neutral undertone

F5 – For light skin tones with a golden undertone

F5.5 – For light/medium skin tones with a yellow undertone

F5.7 – For light/medium skin tones with a olive undertone

F6 – For light/medium skin tones with a neutral undertone

F6.5 – For light/medium skin tones with a yellow undertone

F7 – For medium skin tones with a neutral undertone

F7.5 – For medium skin tones with a light yellow undertone

F8 – For light/medium skin tones with a warm undertone

F8.2 – For medium skin tones with a yellow undertone

F8.5 – For medium skin tones with a yellow undertone

F9 – For medium skin tones with a peach undertone

F9.2 – For medium skin tones with an orange undertone

F9.5 – For medium skin tones with an olive undertone

F10 – For medium skin tones with a golden undertone

F10.2 – For deeper medium skin tones with a neutral undertone

F10.5 – For medium skin tones with a warm golden undertone

F11 – For medium/dark skin tones with a peach undertone

F11.2 – For deeper medium skin tones with an olive undertone

F11.5 – For deep medium skin tones with an olive undertone

F12 – For medium/dark skin tones with a neutral undertone

F12.2 – For medium/dark skin tones with an olive undertone

F12.5 – For medium/dark skin tones with a golden undertone

F12.7 – For medium/dark skin tones with an orange undertone

F13 – For medium/dark skin tones with a golden undertone

F13.2 – For dark skin tones with a orange undertone

F13.5 – For medium/dark skin tones with a neutral undertone

F13.7 – For dark skin tones with a yellow undertone

F14 – For dark skin tones with a cool undertone

F14.5 – For dark skin tones with an olive undertone

F14.7 – For dark skin tones with an orange undertone

F15 – For dark skin tones with a red undertone

F16 – For dark skin tones with a warm undertone

F16.5 – For dark skin tones with an olive undertone

F17 – For dark skin tones with a neutral undertone

F17.5 – For dark skin tones with an olive undertone

F17.7 – For dark skin tones with an orange undertone

F18 – For dark skin tones with a warm undertone